Fashion is not without the people who wear them, and of course, celebrities have been a window of what trends us regular folks should be sporting, so celebrity endorsements and collaborations are plenty in the clothing industry. Although, through the rise of social media, and the importance of brand awareness, Instagram has paved a new wave of social media models, public figures and internet sensations.
But how far should fashion delve into the world of celebrity collaborations? In streetwear, Kanye West has made waves with his work on Nike and now Adidas, producing classic sneakers whose price tags go nowhere but up. The Weeknd has created everyday pieces for H&M, and is now producing a line with Puma. Rapper and west coast legend Kendrick Lamar can now be spotted rocking his own line of Reeboks. I think it all comes down to one big picture: instead of dressing celebrities in brands, they can now personalize their own collections both for their own wear and to push for consumer awareness. I honestly had no interest in Puma footwear, until Rihanna started collaborating with them to crank out her Fenty collection and a pair of slides can sell for almost $100. Just recently, Puma has also earned a collaboration with the youngest Kardashian, Kylie Jenner, where she sported a line of fitness wear.
Regardless of whether you love it or hate it, celebrities are now, more than ever, realizing their influence on the fashion culture. As hip hop artists continue to showcase lavish and luxurious lifestyles, rocking brands and singing songs about labels like Versace, Tom Ford, Balenciaga, Gucci and Louis Vuitton, as well as the power of social media connecting us to celebrities’ closets and outfits, and even their designers revealing behind the scenes information, the fashion industry is getting a big boost from celebrity collaborations, and it is safe to say that we can expect more to come.