Famous for its goers’ endless social media post, celebrity spottings, and controversial fashion, Coachella Music Festival is a two weekend event that you surely can’t miss if you have any form of social media. Attendees come from all corners of the globe to crowd under the heat of Indigo, California, to watch their favorite pop artists come onto stage for over 100,000 people.
The insanely popular festival has blown up to more than just an exciting weekend. Coachella’s exclusivity and big name attendees has also made it a huge fashion scene. Models from Jourdan Dunn to Bella Hadid, and celebrities such as Beyonce and Selena Gomez has everyone’s eyes peeled for the next festival trend. From boho chic to edgy punk, it’s an event to experiment all due to the temporariness of the event. Although, the fashion trends emerging from Coachella may not sit well to the cultures appropriated to create new looks. In the past, headdresses such as those that Native Americans use to wear, was a big hit among festival goers and many sought to wear it as an accessory, rather than a badge of honor which the Native Americans have worn them for. Bindi, which is very sacred among the Hindu tradition, is now booming in popularity as festival attendees shake off their cultural importance to embezzle their face. Another Hindu tradition, henna tattoos, have also been popularized through social media and are now perceived as “chic” temporary tattoos.
Past the flower crowns and daisy dukes, Coachella has turned into a big mess of cultural appropriation. Festival “looks” that take from other cultures dilute the message and idea behind certain traditions to make them into accessories and trends; it is just too insensitive to take and claim cultural practices for the sake of being “hipster” and “trendy”.