Concerts- we love to go to them, we hate to spend on them. As multiple popular artists go on world tours, most currently rapper Drake and RnB singer The Weeknd, concert merchandise has become as popular as the artists themselves.
Undoubtedly music has shaped our fashion choices, from Adidas tracksuits to leather jackets, we love to wear what our favorite musicians are wearing. But, the rising trend of concert merchandising is creating competition on which tour merch is worth copping.
The heat of 2016 has not cooled off as Drake and Kanye West’s concerts kicked off last year. The two hip hop artists have made some irresistible tour merchandise and iconic branding which took over the urban trends. Drake’s “Revenge” shirts, which was designed by former Commes des Garcon designer Filip Pagowski, became a big hit after his Summer Sixteen Tour with fellow rapper Future.
Kanye West’s “The Life of Pablo” became a huge hit after their unveiling at Madison Square Garden, which ranges from t-shirts to denim jackets. Of course, we know that West’s merch will be nothing short of cool after his Adidas project Yeezy Season became a sensation.
Justin Bieber also stepped into the merch scene, after collaborating with Fear of God’s Jerry Lorenzo, creating clothing sold even in stores. The Vetements inspired gear was sold in trendy boutiques such as Urban Outfitters.
Not far behind is The Weeknd, who kicked off his Starboy tour on March 2nd of 2016, released his Starboy merchandise to Urban Outfitters as well, with a range of long sleeve tees and hoodies.